A course in Mass Communication and Journalism was apparently non-existent in Hyderabad, where engineering and medicine are the only two career options. This is slowly changing; more and more students today are opting for a course in Media. St. Mary’s College, Yousufguda, Hyderabad is one of those few colleges in Hyderabad that offers this course. B.A Mass Communication & Journalism is a three year graduation / Degree course offered by a very few colleges in the city. Few of the colleges in the city that offer this course are St. Francis College, Begumpet (Autonomous); Loyola College, Alwal (Autonomous); Villa Marie College, Somajiguda and Govt. Degree College, Begumpet. At the university level, universities like Osmania University, Ambedkar Open University and a few other universities offer this course. The Osmania University in Hyderabad is considered to be one of the best in Hyderabad to offer this course followed by other universities and colleges in the city. B.A Mass Communication and Journalism is an art’s subject, which mainly deals with the subject matter associated with Journalism, Media, PRESS, Photography, Videography, Radio, Television, Films, etc. This course is also called as B.A Vocational in some institutions and by the university. (Picture: Ms. Fareeha (Lecturer in Mass-Comm) with few mass-comm students at the college park. Credit: Ghost Rider)
B.A Mass Comm is a three year Degree course at St. Mary’s College, the program details of the course and the subjects that come under this course are as follows: -
(a) Political Science: Theory and practice of Political Science: Objectives – to enable the student to understand the basic aims, objectives, and purpose of the study of political science. To help in perfectly understanding the concepts like liberty, equality and fraternity.
(b) Phonetics: Objectives – to help the students acquire skills in Phonetics required for oral communication. Phonetics symbols, using the dictionary, pronunciation, stress and intonations are taught for students to understand speech sounds better.
(c) Remedial Grammar: Objectives – to eradicate grammatical errors in speech and in writing and also to enhance the language skills.
(d) Mass Communication: Objectives – to introduces the students to the basic processes and kinds of communication. Also deals with the history of the various media.
(a) Political Science: Indian Government and Politics: Objectives – the study enlightens students about the India Constitution and Indian Administration. This is very essential for students trying to make a career in Journalism and also helpful in the preparation for various competitive exams.
(b) Conversational English: Objectives – to impart knowledge about different dialects, codes and communication. Languages and society, linguistic maps and languages as a symbolic system, oral, written, audio and visual communications.
(c) Introduction to Broadcasting Media: Objectives – students are introduced to the process electronic communication. The various formats of broadcasting are also taught along basics of script-writing. Helps the students to look at electronic media as a career.
(d) Mass communication and Journalism: Reporting, Writing and Editing: Objectives – to inculcate the habits of writing for print media among the students. The various kinds of articles, news reports, features and editorials are taught. This helps the students to easily analyze the content of various newspapers.
(a) Political Thought: Indian and western: Objectives – it forms the core of the subject of political sciences. Its study enables the students to understand the various thoughts expressed by Indians and western political thinkers to enrich our polity.
(b) Political Science: International Relations: Objectives – with the world becoming a global village, understanding foreign politics of various nations, functioning of various international organizations is very essential for a journalist. Its study is helpful for students, who try to explore jobs abroad.
(c) Broadcasting: Radio, Television and Conversational English: Objectives – training in news reading, announcing and making commentary. Basics of voice training in the techniques of broadcasting on the radio and practical training in facing the camera.
(d) Entrepreneurship Development and Enterprise Management: Objectives – the course helps students develop Entrepreneurship Skills and Enterprise Management through theory, project work and on-the-job training.
(e) Advertising and Public Relations: Objectives – basics of writing and designing advertisements, this helps the students to have an idea about the process of Advertising. Introducing them to the concept of Public Relations and Corporate Communications, one of the fastest growing fields of communications.
(f) Electives (Students are supposed to select one of the either) (1) Media and Development: Objectives – a look at development in connection with media and the coverage of development news by newspapers. Writing development news and promoting development through the use of various media. Or (2) Telugu Journalism: Objectives – a brief introduction to the history of vernacular press in India and Telugu newspaper scene and writing for newspapers and broadcast media.
The minimum qualification required to enter this course at St. Mary’s College is a pass percentage of 75% marks and above in the under-graduation level. No entrance exam is conducted by the college to enter this course. There’s just a formal interview and counseling is done with the student at the time of admission where students are asked various questions that are related to the subject and questions about what made them choose the subject.
The department of Mass communication and Journalism is presently headed by Dr. Joseph Christodoss (HOD), who took in-charge as HOD from the month of August-2009. The other lecturer in the Department is Ms. Fareeha Abdul Kadheer. The subjects in the course are divided between the two lecturers in the Department and are taught to the students. The present strength of students in the course for the academic year 2009 – 2010 is as follows: 1st Year – 65 students, 2nd Year – 55 students and 3rd Year – 50 Students.
The department of Mass Communication at St. Mary’s has a very good infrastructure. The department has its own mass-communication lab, which is completely air-conditioned. There are nearly 30 computer systems in which are installed various editing and page-making software like Quark Express, Adobe page-maker, Adobe Photoshop, Corel Draw etc. Internet facility is also provided to all the students through the computer systems and the college also has a wi-fi network so the students can access the net through their wi-fi enabled systems such as mobile phones, laptops, wi-fi devices, etc. The department also has a video camera to teach the students how to operate the camera and the functions of a camera.
Apart from academics students are also taken on field-trips to various media houses as a part of their course and are also allowed to interact with media personnel and ask questions relating to their subject. Recently the 1st year students of the department were taken to a field trip to HY TV studios at Banjara Hills and they were assisted by Ms. Fareeha, lecturer in mass-comm. They spent almost half a day over there interacting with the media personnel and learning various things relating to electronic media. The department also has its own news letter known as Vox-Populi; this news letter is printed by the department thrice in an academic year. The 1st issue of the news letter for the academic year 2009 was released on the 1st of September-2009 by the Principal of the college, Dr. T. Rabbi Purthiran in the presence of all the students of the department. The news letter is compiled by the students of mass-comm and is edited by the HOD and lecturer in the Department.
The mass-comm department has also started a movie club of late, where a movie is screened to the students of mass-comm every Saturday in the mini theatre of the college. The students are made to observe the various shoots in the movie and are asked to give a feedback at the end and are sometimes also asked to write a Film-Review after watching the movie. Priyanka Sridhar, a 2nd year student of mass comm says, “Mass comm at St. Mary’s is a bit dry a subject. But at the same time it’s a lot more informative and has got good career opportunities. St. Mary’s tries getting a lot out of the students. But I would rank it average. The mass comm lecture Ms. Fareeha gets extra information for the students and tries making her classes interesting. When it comes to her lectures on film shots and the like, she is really good. Sticking to the syllabus gets too boring. The mass comm HOD Mr. Joseph’s classes are very informative and so a lot of notes are supplied. He teaches well and conveys everything clearly and well. The students of mass comm stand out at St. Mary’s”.
“Mass comm at St. Mary’s is a good subject but the college lacks a studio. If there is a studio then the students will have more practical knowledge as to how to operate the camera and edit videos. The lecturers in the department are very sweet and are always ready to listen to the students and teach the way the students want”, says Shreya Mathur, an another mass comm student from the college.
This is all about the department of B.A Mass Communication and Journalism at St. Mary’s College, Yousufguda. The admissions for this course for the academic year 2010 begins in the month of April/May 2010 after the students get their intermediate or under graduation or qualifying examination results. Prior to this the college starts issuing Pre-Application forms to the students in the month of February/ March of that academic year. The Pre-Application is free of cost and the permanent application for the course is issued after the student finishes his/her counseling in the college and before taking admission. The permanent application form is charged at a very affordable price, which may vary from year to year.